Digital Marketing Director

Position Title: Digital Marketing Director
Location: Alpharetta, GA
Reports to: CMO
 

Position Overview:

SoftWave is looking for a Director of Digital Marketing who knows how to run paid advertising and organic social strategy across today’s most important platforms — Meta (Facebook/Instagram), Reddit, X (Twitter), LinkedIn, Google, and TikTok — and who can turn strong creative concepts into high-performing campaigns.

We can provide creative direction and core assets — but we need someone who can take what we give them, tailor it for each platform, post/manage it organically, launch paid campaigns, and optimize performance over time.

This is a hands-on role for someone who understands that the best growth comes from combining platform-native organic content + performance-driven paid testing.

Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• • • Paid Media (Campaign Launch + Optimization)
    • Translate business goals into campaign structure: targeting, budgets, bidding, placements, and pacing
    • Own end-to-end execution: creative upload, audiences, optimization, scaling
    • Build, launch, and manage campaigns across:
      Meta, TikTok, LinkedIn, Reddit, X (Twitter)
    • Organic Social Strategy + Execution
    • Post and manage organic content across the same platforms, ensuring content feels native (not copy/paste)
    • Repurpose provided creative into platform-specific organic formats:
      • short-form video edits / variations
      • captions, hooks, and CTAs
      • carousels, story-style posts, threads, etc.
    • Build lightweight content rhythms (weekly cadence) to support consistency and testing
    • Use organic performance data to inform paid creative (and vice versa)
    • Creative Adaptation (“Take the Creative and Do Your Magic”)
    • Take provided creative concepts/assets and improve performance by adjusting:
      • hooks, headlines, primary text, CTA
      • formatting by placement (feed, stories, reels, TikTok, etc.)
      • versions designed for each platform’s culture and user behavior
    • Provide strong feedback and recommendations on creative direction:
      • what angles to test
      • what formats win per platform
      • what to produce next to improve results
    • Testing + Performance Insights
    • Monitor KPIs like CTR, CPC, CPL, CAC, ROAS, engagement, and conversion rate
    • Run structured A/B tests weekly (creative, copy, audiences, placements)
    • Deliver clear weekly reporting: what worked, what didn’t, and what we’re testing next and why
    • Financial Responsibilities
    • Budget Management: Develop, manage, and allocate annual or project-based budgets across multiple digital channels (social, search, email, web).
    • ROI and Performance Measurement: Track and measure the ROI of all campaigns, ensuring maximum value and profitability.
    • Optimize ad spend and conversion rates to enhance profitability. 
    • Drive revenue through performance marketing initiatives like SEO, SEM, PPC, and paid acquisition.
      Forecasting & Reporting: Proactively forecasting sales performance trends and preparing budget reports for executive stakeholders.
    • Bonus: SEO / GEO Alignment
    • We currently work with agencies supporting SEO and GEO, but we’d love someone who can: collaborate with those teams, identify content themes that support search visibility, and help align organic social with broader content strategy

Qualifications:
Required:

• 7+ years experience managing paid campaigns and/or growth marketing
• Hands-on knowledge of: Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Reddit Ads, X Ads
• Proven ability to optimize creative for performance (copy + structure + format)
• Strong grasp of what “native content” means on each platform
• Confident communicator who can recommend strategy and creative direction
• Self-starter
• Performance-driven mindset (you care about results)
• Creative + analytical balance
• Quick testing cadence and strong decision-making
• Organized, proactive, and platform-fluent

Preferred:

• SEO experience (even lightweight), that’s a plus — but not required.
• SEO content strategy experience (keyword research, content themes, on-page basics)
• Experience integrating organic + paid into one growth system
• GA4, UTMs, conversion tracking knowledge
• Landing page optimization instincts (CRO)
• Experience with higher-consideration funnels (B2B, medical, SaaS, premium services, etc.)

Physical Requirements:

• Sitting, standing and walking, which may be for extended periods of time
• Lifting and carrying, up to 100 lbs
• Pushing, pulling, and reaching overhead
• Manipulation of objects and materials, including holding, grasping, turning, and touching
• Driving
• Stooping, crouching, kneeling
• Climbing ladders or stairs
• Hearing, in-person and through the telephone or electronic device (such as a computer)
• Speaking, in-person and through the telephone or electronic device (such as a tablet or computer)
• Visual acuity, both near (i.e. clarity of vision of approximately 20 inches or less) and far (i.e. clarity of vision of approximately 20 feet or more)
• Regular and predictable attendance

The responsibilities outlined in this job description are intended to describe the general nature and level of work performed by individuals assigned to this role. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to amend and change responsibilities to meet organizational needs as necessary.

SoftWave TRT is an equal opportunity employer. We make employment decisions solely based on business needs, job requirements, and individual qualifications without regard to race, gender, religion, ethnicity, age, or any other status protected by the law.