Marketing Specialist

Alpharetta, GA

Full Time

Entry Level

Title: Marketing Specialist / Marketing Coordinator
Location: Alpharetta, GA (Fully Onsite)
Reports To: Director of Marketing

Position Overview:
We are seeking a proactive and creative Marketing Coordinator or Marketing Specialist to join our growing team in a fast-paced medical device environment. This role is ideal for someone early in their marketing career (recent graduate to 3–5 years of experience) who is eager to learn, highly adaptable, and excited to contribute across multiple areas of marketing, branding, and creative content development.

This position will play a key role in supporting brand growth initiatives as the company expands beyond traditional physical therapy and chiropractic markets into broader reimbursement and healthcare segments.

Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Assist with day-to-day marketing initiatives across digital, creative, and brand channels
Create and manage digital content including animations, graphics, videos, and advertisements
Support paid advertising efforts across Meta and Google platforms
Contribute to marketing copy, messaging, and campaign strategy
Assist with website updates, content management, and ongoing rebranding initiatives
Develop marketing materials for webinars, campaigns, and promotional initiatives
Support brand positioning and competitive analysis projects
Collaborate closely with internal stakeholders and external marketing agencies
Help streamline marketing processes and improve operational efficiency
Prepare presentations and materials for meetings and marketing initiatives
Support email marketing campaigns and automation efforts through platforms such as HighLevel or similar systems
Ensure marketing materials align with brand standards and regulatory considerations within a healthcare environment

Qualifications:

Bachelor’s degree in Marketing, Graphic Design, Communications, or related field
0–5 years of marketing experience preferred
Strong portfolio showcasing creative, animation, branding, or digital marketing work
Experience with Adobe Creative Suite, especially After Effects, preferred
Video editing and animation experience strongly preferred
Familiarity with website content management and basic HTML preferred
Exposure to digital advertising platforms including Meta Ads and Google Ads
Google and/or Meta certifications are a plus
Strong communication skills with the ability to contribute to messaging and campaign development
Self-starter mentality with the ability to thrive in a startup-style environment
Eagerness to learn, take initiative, and grow within a collaborative team

Preferred Qualifications:

Experience working in a regulated industry such as healthcare or medical devices is a plus
Candidates with animation or motion graphics experience from programs such as SCAD, Kennesaw State, or similar creative-focused programs are encouraged to apply.

What We’re Looking For

Creative thinker with strong design instincts
Hands-on contributor who enjoys wearing multiple hats
Organized, detail-oriented, and proactive
Comfortable taking direction while also bringing new ideas to the table
Someone excited to help build and evolve a growing brand in a high-growth environment

SoftWave TRT is an equal opportunity employer. We make employment decisions solely based on business needs, job requirements, and individual qualifications without regard to race, gender, religion, ethnicity, age, or any other status protected by the law.

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Thank you for your interest in joining SoftWave. We are growing and hiring talented people who care about their work and want to make an impact. Take a look at our open roles and apply to the opportunities that align with your experience. We look forward to learning more about you.

Marketing Specialist

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